Secrets of Google my Business

Google My Business is one of the most valuable yet LEAST USED tools for leveraging your business online. Did you know that Google My Business (GMB) has added a whole slew of new tools that can give you a huge advantage in SEO? Or that you can add videos, special offers, and more to GMB page, so potential customers can make their decision to work with you right from GMB?

And it’s easier than updating your site all the time! With better search ranking results!

If you’re looking to do more with your online presence, without spending a huge amount of time and resources then this is the session you don’t want to miss!

Date: Thursday, November 7, 11:30am – 12:30 pm
Cost: FREE!
Location: Colorado Plus Brewery
Address: 6995 W 38th Ave · Wheat Ridge
Member: Apexd by Design
Contact: 720-215-5315 https://www.meetup.com/Start-HERE-before-you-START-UP/events/265719925/
Submitted by: Tish Gance

Advertise Your Business with 2020 ABA Business & Community Directory

Applewood Business Association is compiling its annual business and community directory. This publication is a valuable asset throughout the local community for businesses and individuals alike.

Don’t miss this opportunity to promote your company in one of the most anticipated regional publications of the year. Reserve your space today!

Click the image to see last year’s directory

Ad Deadline: November 26, 2019
Distributes: January 30, 2020
Cost: Please click HERE to view/download the 2020 rates
Location: Applewood Business Association
Address: **Directory will be mailed to around 25,000 households and businesses in the Applewood Area at the end of January, then around 3,800 businesses in June/July.
Publication by ABA Member: Colorado Community Media
Contact: Mindy Nelon 303-566-4079 mnelon@coloradocommunitymedia.com

Mental Health First Aid

1 in 5 Americans are affected by mental illness in a given year. Mental Health First Aid is an evidence-based training that will teach you how you can make a difference! In this class you’ll be able to:

–Learn how to recognize signs and symptoms of the most common mental health disorders
–Increase your mental health literacy and awareness
–Be able to provide support to family, friends, coworkers, or anyone who may be experiencing a mental health crisis
–Connect individuals to services and resources available in their community
–Join the over 2 million Americans certified in Mental Health First Aid and help decrease the stigma associated with mental illness.

This training is FREE. If you’re interested in more information – please contact Katie Bovee, SCL Health Program Manager.

Date: Friday, November 1, 8am – 5pm
Cost: FREE
Location: West Pines Behavioral Health
Address: 3400 N. Lutheran Parkway, Wheat Ridge
Member: Lutheran Medical Center
Contact: Katie Bovee, katie.bovee@sclhealth.org, http://www.mhfaco.org/findclass/attend/971

5 Tips to make your Website Awesome (without a total redo!)

Learn how to:
• Assess what needs changed and what can stay
• Implement changes in the right order
• Not piss off Google and trash your SEO while updating
• Apply the 5 E’s of Ease to your site

Usability matters because if users cannot achieve their goals efficiently, effectively and in a satisfactory manner, they are likely to seek an alternative solution to reach their goals. And for websites and apps, alternative solutions are abundant. Quite simply: if your website is not usable, users will leave you for your competitors. Given that, designers looking to develop websites with longevity need to ensure that those sites are usable or risk losing users to their competitors.

In fact, a 2015 joint research on B2B web users showed that 46% of users leave a website because they can’t tell what the company does (i.e., a lack of effective messaging), 44% of users leave due to lack of contact information, and 37% of users leave due to poor design or navigation. This goes to show the potential harm bad usability can bring to your website.

Date: Tuesday, October 22, 11:30am – 12:30pm
Cost: FREE!
Location: Colorado Plus Brewery
Address: 6995 W 38th Ave · Wheat Ridge
Member: Apexd by Design
Contact: https://www.meetup.com/Start-HERE-before-you-START-UP/events/265330098/
Submitted by: Tish Gance

Member Meeting – March 12

RSVP for March Luncheon

*** Please RSVP for this meeting by 5 pm on March 6 ***

Luncheon – Thursday, March 12, 11:15am – 1:00pm
Rolling Hills Country Club – 15707 West 26th Avenue, Golden

Cost: ABA Member $20.00, includes meal (Non-member is $25)

Speaker: Kristi Pollard, President/CEO of the Jefferson County Economic Development Corporation

Topic: “Jefferson County:  A Picture of Economic Vitality”

5-Minute Spotlight & Door Prize: TBA

 

IMPORTANT – please read:

  • If you are a member, you must be logged into your account by clicking on the yellow “Member Login” button on the right to get a member pricing. If you are a sponsor and are using your meeting voucher, please login to apply your voucher.
  • Guests are welcome! If you are new to ABA, we’ll even buy your lunch for the first time. Guests may visit our meetings up to 2 times before they join the ABA (Must purchase ticket the 2nd time for $25).
  • The deadline to RSVP for meetings is 5pm on Friday before the meeting date. If you RSVP after that time, we can not guarantee your meal.
  • If a member (includes sponsor with vouchers) shows up without RSVP, they will be charged $25 instead of member pricing. We would like to be considerate of our caterer. We appreciate your cooperation.

Speaker – Kristi Pollard, President/CEO, Jefferson County Economic Development Corporation

Kristi Pollard is the President and CEO of the Jefferson County Economic Development Corporation, a non-profit consortium of business, community and governmental leaders striving to create greater economic vitality in Jefferson County, Colorado. Jefferson County EDC is the oldest economic development organization in Colorado and provides a one-stop shop for relocating and expanding businesses. Prior to her time with the Jefferson County EDC, Kristi served as the Executive Director of the Grand Junction Economic Partnership, the official economic development organization for Mesa County, Colorado. Kristi has vast experience working in the public, private and non-profit sectors having been the principal owner of P², LLC, a local consulting firm, the CEO of the Colorado Mesa University Foundation, Stakeholder Engagement Specialist for Chevron and an Area Director for the United States Senate.

As a professional who grew up in Colorado, Kristi understands the importance of her word and believes that it is one of the most valuable things in her possession. She also knows that collaboration and communication are the keys to success and strives to create a team atmosphere wherever she goes.

Kristi currently serves on the board of the Economic Development Corporation of Colorado and was appointed by Governor John Hickenlooper to the Colorado Charter School Institute, the statewide public charter school authorizer for the State of Colorado. Kristi and her husband Tim are the parents of three energetic boys who are their life’s passion. She enjoys trail running, hiking, skiing and boating in her free time.

Member Meeting – February 13

RSVP for February Luncheon

*** Please RSVP for this meeting by 5 pm on February 7 ***

Luncheon – Thursday, February 13, 11:15am – 1:00pm
Rolling Hills Country Club – 15707 West 26th Avenue, Golden

Cost: ABA Member $20.00, includes meal (Non-member is $25)

Speaker: TBA

Topic: “TBA”

5-Minute Spotlight & Door Prize: Janice Holmes, Payroll Vault

 

IMPORTANT – please read:

  • If you are a member, you must be logged into your account by clicking on the yellow “Member Login” button on the right to get a member pricing. If you are a sponsor and are using your meeting voucher, please login to apply your voucher.
  • Guests are welcome! If you are new to ABA, we’ll even buy your lunch for the first time. Guests may visit our meetings up to 2 times before they join the ABA (Must purchase ticket the 2nd time for $25).
  • The deadline to RSVP for meetings is 5pm on Friday before the meeting date. If you RSVP after that time, we can not guarantee your meal.
  • If a member (includes sponsor with vouchers) shows up without RSVP, they will be charged $25 instead of member pricing. We would like to be considerate of our caterer. We appreciate your cooperation.

 

Member Meeting – January 9

RSVP for January Luncheon

*** Please RSVP for this meeting by 5 pm on January 3 ***

Luncheon – Thursday, January 9, 11:15am – 1:00pm
Rolling Hills Country Club – 15707 West 26th Avenue, Golden

Cost: ABA Member $20.00, includes meal (Non-member is $25)

Speaker: Wheat Ridge High School STEM Program

Topic: “Wheat Ridge High School Award Winning STEM Program”

5-Minute Spotlight & Door Prize: Cameron Loughlin, Mountain Skyline Painting

 

IMPORTANT – please read:

  • If you are a member, you must be logged into your account by clicking on the yellow “Member Login” button on the right to get a member pricing. If you are a sponsor and are using your meeting voucher, please login to apply your voucher.
  • Guests are welcome! If you are new to ABA, we’ll even buy your lunch for the first time. Guests may visit our meetings up to 2 times before they join the ABA (Must purchase ticket the 2nd time for $25).
  • The deadline to RSVP for meetings is 5pm on Friday before the meeting date. If you RSVP after that time, we can not guarantee your meal.
  • If a member (includes sponsor with vouchers) shows up without RSVP, they will be charged $25 instead of member pricing. We would like to be considerate of our caterer. We appreciate your cooperation.

Speaker: Wheat Ridge High School STEM Program

The STEM Program at Wheat Ridge High School has been in existence for this, its 6th year. During that time it has given students the opportunity to pursue their interests in large, hands on projects. Within the program students have the opportunities to pursue 3D Solid Modeling, Machining, Manufacturing, Electrical Design, Composite Exposure and Multi-media. These large projects have led to numerous learning opportunities as well as multiple awards!

 

 

Member Meeting – December 12 Holiday Luncheon

RSVP for the Holiday Luncheon

*** Please RSVP for this by 5pm on Friday, December 6 ***

Holiday Luncheon- Thursday, December 12, 2019 11:15am – 1:30pm
Rolling Hills Country Club – 15707 West 26th Avenue, Golden

Cost: $25.00, includes meal (BOTH ABA member and Non-member. 1st time guest ticket MAY NOT be used for this meeting)
No speaker is scheduled so we can have our Holiday Gift Exchange

Please bring:

  • An item for the gift exchange; “steals” will be available for $5 each.  All “steal” money will benefit a local worthy cause. – (Recipient to to be announced)
  • The last 3 numbers of the gift exchanges will be auctioned off. Please bring cash, check or charge card.
  • A non-perishable food item for our local food bank
  • A smile on your face and be ready to have fun.


RSVP Guideline

  • The deadline to RSVP for meetings is 5pm on Friday before the meeting date. If you RSVP after that time, we can not guarantee your meal.
  • Special meal request options are: Gluten Free Entrée, Dairy Free Entrée, Vegetarian / Vegan Entrée only. You must choose one of the 3 options when you RSVP. The day of request can not be honored as caterer needs to prepare these ahead of the time.

The Balancing Act: Candid Conversations for Caregivers

Caregiving is becoming the “new normal” for many Americans with over 39 million people providing care for an adult 18 years or older with a disability or illness. But who is taking care of the caregiver?

Join us for our Candid Conversations Lecture Series as we focus on you – the caregiver. With conversations ranging from self-care, compassion fatigue and more – we’ll tackle some difficult topics that may help you in your caregiving journey. All caregivers who attend will receive a Caregiving Toolkit filled with additional information on support organizations, respite, and more. Cost is $15 per person and includes dinner.

Need care for your loved one so you can attend this event? Seniors’ Resource Center will be providing free on-site care. Pre-Registration is required. Please contact Nancy at 303-235-6971 to register.

Date: Wednesday, November 6, 5:30-7:30pm
Cost: $15
Location: Arvada Center for the Arts and Humanities
Address: 6901 Wadsworth Blvd., Arvada
Member: Lutheran Medical Center
Contact: www.LutheranWomensWellness.org

Treasure Your Chest: Candid Conversations about your Breast Health

Join us for our next installment of our Candid Conversations Lecture Series as we honor Breast Cancer Awareness Month. In this series, we’ll cover topics and answer your questions related to the *ahem* “girls”.

We’ll talk about new screening guidelines for mammography (yes..they have changed again!) and discuss plastic surgery options, including breast augmentation, reductions, and lifts. We’ll event talk about bone density. Do you know when to get screened? It might be sooner than you think.

You don’t want to miss this informational evening dedicated to women’s health. Cost is $15 per person and includes dinner.

CLICK HERE TO REGISTER >>

Date: Tuesday, October 22, 5:30-7:30 pm
Cost: $15
Location: Denver Marriott West
Address: 1717 Denver West Blvd., Golden, 80401
Member: Lutheran Medical Center
Contact: www.LutheranWomensWellness.org

Grow with Google – Get Your Business Online

*** This is not a repeat of the presentation we (the ABA) co-hosted in March. Pamela will dive more in depth to use Google to promote your business further.

Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get detailed instruction about creating or updating your business profile or a simple website.

In this session we’ll show you how to:

  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with potential customers
  • Create a free website using the info from your Business Profile

Click to download the flyer >>

Date: Thursday, November 7, 7:00-9:30am
Cost: $10.00 with Advanced Registration, $15.00 at the Door
Location: Wheat Ridge Recreation Center
Address: 4005 Kipling St., Wheat Ridge CO 80033
Member: This workshop is being co-hosted by: City of Wheat Ridge, City of Lakewood, Arvada Economic Development Association, West Metro Chamber, Arvada Chamber, Golden Chamber, Wheat Ridge Chamber, Applewood Business Association, Wheat Ridge Business Association and the Jefferson County Business Resource Center.
Contact: Steve Art – City of Wheat Ridge – 303-235-2806

Space is limited! Register and pay at Jeffco BRC website >>

Registration ends 5:00 pm, November 4

About the Speaker

Pamela Starr – Grow with Google Trainer

Pamela Starr is a leading authority on building customer loyalty and a professional speaker for Google’s Grow with Google program. A sought-after keynote speaker, Pamela also consults for brands and elite performers. She helps them achieve more measurable and profitable results from their digital and offline communication programs. For all her clients, she delivers real-world tools and strategies that drive stellar results.

Pamela is known to many in the business community for her prior role as corporate Director of Product Training for North America at Constant Contact. In that position, she directed the training activities that showed thousands of small businesses and non-profit organizations how to improve their digital media marketing efforts.

Pamela has dedicated her entire career to helping businesses and top performers grow. She has trained, coached and delivered keynote presentations to more than 80,000 professionals at more than 500 events. In addition, she has logged more than 30 hours of live national television appearances.

Pamela has a bachelor’s degree in Advertising from the Florida State University and completed graduate-level studies in Communication at the University of Central Florida.

You can connect with Pamela on her website: www.PamelaStarrOnline.com or through Twitter: @PamelaStarrFL.

 

Space is limited! Register and pay at Jeffco BRC website >>

 

Member Meeting – November 14

RSVP for November Luncheon

*** Please RSVP for this meeting by 5 pm on November 8 ***

Luncheon – Thursday, November 14, 11:15am – 1:00pm
Rolling Hills Country Club – 15707 West 26th Avenue, Golden

Cost: ABA Member $20.00, includes meal (Non-member is $25)

Speaker: Tricia Downing, Author/Paralympian Athlete

Topic: “Discover Your Inner Champion”

5-Minute Spotlight & Door Prize: Terri Wilber, Ascent Training & Consulting

 

IMPORTANT – please read:

  • If you are a member, you must be logged into your account by clicking on the yellow “Member Login” button on the right to get a member pricing. If you are a sponsor and are using your meeting voucher, please login to apply your voucher.
  • Guests are welcome! If you are new to ABA, we’ll even buy your lunch for the first time. Guests may visit our meetings up to 2 times before they join the ABA (Must purchase ticket the 2nd time for $25).
  • The deadline to RSVP for meetings is 5pm on Friday before the meeting date. If you RSVP after that time, we can not guarantee your meal.
  • If a member (includes sponsor with vouchers) shows up without RSVP, they will be charged $25 instead of member pricing. We would like to be considerate of our caterer. We appreciate your cooperation.

Speaker: Tricia Downing, Author/Paralympian Athlete

Though she is a lifelong athlete, Tricia Downing’s “grit” goes far beyond the playing field. As a leader, coach and mentor, she is one who cares deeply about others, helping them to see opportunities at times when they may only see overwhelming challenges.

Seventeen years ago, Tricia, a competitive cyclist, was hit by a car while riding her bicycle. In the accident, she was paralyzed from the chest down. While many others may have seen this life-changing tragedy as an insurmountable challenge, Tricia handled it with tenaciousness and grace and found the strength to flourish. Not only did she return to athletics—competing on the world stage in four different wheelchair sports—she founded and directs The Cycle of Hope, a nonprofit organization created to help other female wheelchair users redefine their own lives. She thrives on helping others see their potential and welcomes the role of “coach,” in guiding them to embrace their unique, authentic and powerful lives.

 


5 Minute Spotlight – Terri Wilber, Ascent Training & Consulting

Terri Wilber, with Ascent Training & Consulting, specializes in the way you THINK.  With a background in neuroscience and behavioral studies, Terri bridges the gap communication – either within your team at work or within your own mind in the way your conscious mind and unconscious mind communicate with one another.  Terri is Board Certified as a Master Practitioner in Neuro-linguistic Programming, a Master Practitioner in Mental and Emotional Release®, and a Master Hypnotherapist.  She has a wide variety of tools available to support clients in neurologically rewiring the hardwired belief systems currently in place to that of the client’s ultimate goals.

After 33+ years of marriage (to the same man, even!), Terri has proven superb communication skills are the key to all relationships.  As an expert in communication, she offers her resources in negotiation and mediation, both in business settings and with interpersonal situations.

Add Absolutely Applewood! link to your website

You can help promote Absolutely Applewood! by adding a link to your website. Please use one of the following methods (choose one):

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Monthly Breakfast Meeting – October 24

RSVP for October Breakfast Meeting

*** Please RSVP by 5pm on Friday, October 18 ***

Breakfast – Thursday, October 24, 2019, 7:30am – 9:00am

Beau’s Kitchen & Tavern – 360 Union Blvd, Lakewood, CO 80228
Cost: $20.00, includes meal

Spotlight Speaker: Susan Reilly, HealthyBookkeeping.Online


SpotlightSpeaker – Susan Reilly, HealthyBookkeeping.Online

Susan Reilly of HealthyBookkeeping.Online is a Certified QuickBooks Pro Advisor focused on helping business owners keep track and stay organized in all aspects of revenue as it flows in and out of their company. With 20 years of co-ownership over five diverse businesses, Susan has experience in financially managing small business.

Susan easily attained her Certified QuickBooks Pro designation in September 2018 after years of hands-on use in the software system. Prior to using QuickBooks Online, Susan also extensively used QuickBooks Desktop and Peachtree accounting software. She is currently working on achieving the Certified Advanced QuickBooks Pro designation and expects to complete this program by the fall of this year.

Susan has a BA degree in Communications from the University of Alabama at Birmingham, a graduate technical writing certificate from Ohio University, and a Masters Certificate in Holistic Nutrition from the American College of Healthcare Sciences.

She has lived in Colorado for almost 20 years, most of which has been in Evergreen. In the Fall of 2017 she moved to Lakewood and this year purchased a townhome in Belmar.

JCBL Legislative Update

Bipartisan agreement on problems, but not necessarily on solutions

By Jeff Weist, Jefferson County Business Lobby

The Applewood Business Association is an active member of the Jefferson County Business Lobby, the unified voice of 3,000 Jefferson County businesses advocating for public policies that strengthen our economy. We wanted to give you a preview of some of the business issues on which the JCBL is engaging at the State Capitol in Denver as the 2017 Colorado General Assembly gets underway.

The dynamics of the Legislature will, for the third year in a row, be dominated by split partisan control.  Democrats retained control the State House of Representatives while the Republicans hang onto their slim one seat majority in the State Senate. Split control means both parties have to work together to accomplish anything of significance.

Remarkable agreement exists between the Democrats and Republicans on the major problems facing the state – such as inadequate transportation funding and escalating housing costs – but finding agreement on the solutions to such problems have been elusive.

The JCBL’s priorities for the coming year include:

New Transportation Funding: Colorado is one of the few states in the nation not dedicating state General Fund dollars to transportation infrastructure. The Colorado Legislature must find new sources of transportation funding for the short, medium and long-terms.

Attracting and Retaining Skilled Employees: The shortage of skilled employees in Jefferson County and around the State is actually becoming a drag on economic growth. Colorado needs better training for skilled employees. And we need to fix the broken litigation system that is preventing the construction of new, affordable, housing.

Fostering a Strong, Competitive Business Climate: While Jefferson County’s economy is strong today, the Legislature must provide effective economic development incentives, lower regulatory burdens and reduce lawsuits if we are to withstand future downturns.

 

We will keep you updated on the Legislature’s progress on these important business issues through out the 2017 legislative session.

 

Jeff Weist can be contacted at jeff@weistcapitol.com